Atsui (hot) and samui (cold)
It’s often said that British people like to talk about the weather unusually often compared to other nationalities, but the same is true of Japanese people.

Whereas the British tend to elaborate on the topic in more detail (‘looks like rain’ or ‘Autumn’s almost here’, for example) however, the Japanese seem content with merely stating the obvious about the temperature – they exclaim ‘atsui’ at every opportunity all summer and ‘samui’ constantly throughout the winter. (more…)

What The Japanese Say

This series will focus on the most common expressions used in the Japanese language. As anyone who’s spent a considerable amount of time in Japan will know, there are certain words and phrases you hear all the time. And I do mean ALL THE TIME, often to the point of being annoying to non-Japanese people. (more…)

The Product: Some model of Toyota or other.

The Ad: It uses a clear (and quite literal) idea to convey Toyota’s ‘Human Touch’ strapline, featuring a number of salarymen performing the roles of car components.

The Stars: The salarymen, memorable in the same way that androids in films tend to be (Westworld, A.I. etc). They’re also a good example of kimo-kawaii.

Why It’s Top: As the best TV ads do, this one uses a unique idea to convey a message anyone can understand. It’s also quite subversive in the it represents a reversal of the Japanese obsession of replacing humans with automated robots.

There are two types of mumbler, the most common being the type whose chronic shyness and lack of confidence causes them to speak at a volume that’s inaudible over the sound of an air conditioner. The second, rarer type (I’ve only taught two like this) is the student likes to do a bizarre kind of shadowing activity, lip-reading as you speak and repeating the words you say half a second later. (more…)